media selection
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media selection — / mi:diə sɪˌlekʃən/ noun the process of choosing the right type of media for a promotional campaign ● The agency will give us guidance on media selection … Marketing dictionary in english
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Media naturalness theory — was developed by Ned Kock. This theory is sometimes referred to as the psychobiological model[1], or compensatory adaptation theory[2]. It has been used to understand human behavior toward technology in various contexts, such as: education[3],… … Wikipedia
Media richness theory — Media richness theory, sometimes referred to as information richness theory, is a framework to describe a communications medium by its ability to reproduce the information sent over it. It was developed by Richard L. Daft and Robert H. Lengel.… … Wikipedia
media analysis — media research; media planning; media selection An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign. Before committing an advertising budget it is necessary to… … Big dictionary of business and management
média — [ medja ] n. m. • 1965; abrév. de l angl. amér. mass media « moyens de communication de masse » ♦ Moyen de diffusion, de distribution ou de transmission de signaux porteurs de messages écrits, sonores, visuels (presse, cinéma, radiodiffusion,… … Encyclopédie Universelle
Media of Australia — Media in Australia is an important component of the Australian economy. Australian media is widely accessible and caters to a wide variety of audiences. Ninety nine percent of Australian households have a television, and all households have at… … Wikipedia
Media manipulation — is an aspect of public relations in which partisans create an image or argument that favours their particular interests.[1][2] Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of… … Wikipedia
Media Control GfK International — located in Baden Baden, Germany is one of Germany s leading market research companies as well as an interpreter in media studies, analysis, and evaluation. The association representing the recording industry in Germany, provides information… … Wikipedia
Media Lovin' Toolkit — Stable release 0.7.4 / July 17, 2011 (2011 07 17)[1] Development status … Wikipedia
Media, Nepal — Media Village development committee … Wikipedia
